Sample · Osterwalder & Pigneur
Value Proposition — Sunreef weekly box
Fit between the subscription and the commuter segment.
Customer jobs
Get breakfast on the move · feel like they're eating well · avoid queueing before a shift.
Products & services
Cold-pressed bottles · weekly box · two-hour morning delivery · app reorder.
Pains
Uncertain freshness · unpredictable delivery times · commitment anxiety about subscriptions.
Pain relievers
Pressed-at timestamp · guaranteed window with refund · skip or pause any week, no fee.
Gains
Cheaper per bottle · one less morning decision · something to recommend.
Gain creators
15% subscriber price · automatic weekly order · referral credit for both sides.