Sample · Alexander Osterwalder
Business Model — Sunreef
Cold-pressed juice, direct to door and to cafés.
Key partners
Fruit cooperatives · cold-chain courier · café stockists.
Key activities
Daily pressing · route planning · quality control · subscription retention.
Key resources
Pressing kitchen · refrigerated vans · brand · ordering app.
Value propositions
Pressed this morning, in your hand before eight, with nothing added.
Customer relationships
Self-serve app · weekly box with human support · referral credit.
Channels
Own app and site · café shelves · farmers' markets.
Customer segments
Commuters · health-tracking households · café owners.
Cost structure
Produce · cold-chain logistics · kitchen staff · acquisition.
Revenue streams
Subscriptions (60%) · one-off orders (25%) · wholesale to cafés (15%).