Sample · Mental model
Map the user's psychological journey. Add insight notes, colour-code them and drag them between blocks.
Total insights
14 notes
Canvas fill
7 / 7 blocks
Completeness
100%
Note colour
Framework presets
Adding insight note to: 1. The Trigger
1. The Trigger
- • What internal feeling or external event prompts action?
- • What is their state of mind right before using the solution?
Team is losing track of simple daily tasksManager requests a central hub
2. The Goal
- • What does a successful outcome look like to them?
- • How do they define 'done' in human terms?
Save 5 hours of sync meetings per weekSimple, clean, single-view status
3. Existing Beliefs
- • What do they assume to be true based on past experiences?
- • What biases or mental shortcuts do they bring with them?
Enterprise software is slow and heavyGood tools don't require training setup
4. Expected Behaviors & Steps
- • What chronological steps does the user expect to take?
- • What are their main decision points?
Asks peers on Twitter or Slack groupsSigns up for 3 free trials at once
5. Cognitive Friction
- • Where does reality clash with their expectations?
- • Where do they get confused, hit trust gaps, or make errors?
Required credit card info for trialConfusing team invite workspace settings
6. System Alignment
- • How can we adjust UI, terminology or onboarding to match their model?
- • How do we bridge the expectation gap?
Zero-card frictionless signup flowPre-populated sample template workspaces
7. Value Realization
- • At what exact moment does the user experience an 'Aha!' breakthrough?
- • What triggers their emotional reward or confidence?
First shared board updates live in front of the teamWeekly status email replaces the sync meeting