Persona — Maya — the 7am commuter
Buys breakfast on the move four days a week.
Persona pictures
Drag and drop, upload, or copy an image from any website and paste it (Ctrl/⌘ + V).
Sample persona picture — shot in the persona's own context (early-morning tram stop, scrubs, juice in hand).
Snapshot
Maya, 31, hospital physiotherapist. Leaves home at 06:40. Eats breakfast between patients.
Goals
Something fresh she can drink one-handed, without queueing or planning ahead.
Triggers
Skipping breakfast at home · passing the café near the tram stop · a colleague's order arriving.
Daily habits
Phone in hand between 06:40–07:10 · pays contactless · never opens email before noon.
Frustrations
Apps that force account creation before showing prices · delivery windows that only appear after payment · push notifications at 9pm.
In their words
"If it isn't in my hand by ten past seven, I'm not buying it."
Influences & tools
Colleagues' recommendations · a step-tracking app · one health newsletter she actually reads.