Sample · Jaime Levy
UX Strategy — Sunreef — direct-to-door juice
Competing with supermarket brands and delivery apps.
Business strategy
Own the recurring morning-juice habit in three coastal cities; margin comes from subscription density, not one-off delivery.
Value innovation
Same-morning pressing with a two-hour delivery window — freshness is verifiable, not claimed.
Competitive landscape
Supermarket bottles (cheap, pasteurised) · delivery apps (fast, no freshness guarantee) · local juice bars (fresh, no delivery).
Validated user research
12 interviews: freshness is trusted only when the pressing time is visible; price sensitivity drops sharply above 'same day'.
Killer UX
Pressed-at timestamp on the bottle and in the app, with a live courier map for the two-hour window.
Success metrics
Subscription density per postcode · 30-day retention · % of orders delivered inside the promised window.