Sample project
SampleRedesign the claims experience for a health insurance app
The brief (edit to play around)
Description (edit to refine)
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Design principles for this project
See allPicked from the principles library based on your brief and blueprint. Treat them as guidance, not rules.
- UX & Product Design
20 Guiding Principles for Experience Design
Whitney Hess
A human-centred checklist for experience design — stay out of people's way, give control, be consistent, forgive mistakes and reduce cognitive load.
principles.design - General Design Principles
Government Design Principles
GOV.UK
Ten widely cited principles including start with user needs, do less, design with data and do the hard work to make it simple.
gov.uk - AI, Agentic & Conversational Design
Principles of Bot Design
Emmet Connolly (Intercom)
Design guidance for conversational bots — set expectations, avoid fake humanity and always offer a route to a person.
intercom.com - Accessibility & Inclusive Design
NHS Design Principles
NHS
Health service design principles centred on accessibility, inclusion, clarity and designing for people in distress.
service-manual.nhs.uk - Design Systems & Organizational Principles
Base Design System Principles
Uber
The principles behind Uber's Base design system — consistency, scale and accessible defaults across many products.
base.uber.com - General Design Principles
10 Principles for Good Design
Dieter Rams (Vitsœ)
The classic ten tenets of good design — innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally friendly and as little design as possible.
vitsoe.com