Sample project
SampleRedesign the claims experience for a health insurance app
The brief (edit to play around)
Description (edit to refine)
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Discussions
SampleWhat causes most claim resubmissions?
Support logs point to two causes: a required document that members didn't know about, and photos that are blurry or cropped. A claim-type checklist fixes the first; a photo quality check at upload fixes the second. Test both, since a checklist alone won't stop unreadable uploads.
What should the status timeline show?
Four stages — Received, In review, Decision, Paid — each with a date. Under 'In review', show who is looking at it and the expected decision date as a range. If more information is needed, show exactly what and a one-tap way to send it.
How do we write rejection reasons members understand?
Lead with what happened in plain words, then what they can do: "We couldn't read the hospital bill. Upload a clearer photo and we'll review it again within 3 days." Keep the policy clause as a secondary link, not the headline.
Questions here don't create conversations in the sample project.